Vara Optical

A full brand build developed from the ground up. I supported Vara Optical in defining its visual identity and overall design language, translating the brand’s storytelling into a coherent eyewear aesthetic. The project included the complete design of 12 original frames across acetate and titanium, alongside end-to-end development with manufacturing partners. This covered factory selection, prototype reviews, technical adjustments, and support through to full production, including color development, quantities, and production splits.